雍福会菜单
YONGFOO ÉLITE À LA CARTE MENU
AD/D: Cynde Sun
PHOTOGRAPHER: Jiaxi Yang & Zhe Zhu
YEAR: 2020
CLIENT: 雍福会
为上海知名本帮米其林餐厅雍福会设计的 À LA CARTE 菜单。客户希望菜单体现出雍福会东西汇融，新旧交织的先锋性。设计上，通过影像表现新，文字排版字体选择及纸张肌理体现中式传统。以插页组合的方式让二者有序共存。
À LA CARTE menu design for a renowned local Michelin restaurant, YongFoo Élite, in Shanghai. The client aimed for the menu to embody the avant-garde fusion of East and West, tradition and innovation at YongFoo Élite. In the design, contemporary elements are expressed through imagery, while the layout, font selection, and paper texture reflect Chinese traditions. The use of interleaved pages allows for an organized coexistence of these elements.
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