lynne zhu

AD/D: Cynde Sun
YEAR: 2019
CLIENT: Lynne Zhu

为时装品牌Lynne Zhu设计的Logo。主理人Lynne偏爱锐利的线条，希望Logo线条清晰，犀利醒目。一开始用铅笔打草稿，后来尝试用针线来做字体。缝线本身的韵律让Logo字体自然而然倾斜，从而有了Logo最终的面貌。

Logo for the fashion brand Lynne Zhu. Lynne, the founder, has a penchant for sharp lines and envisioned a logo with clear and striking features. Starting with pencil sketches, I later experimented with using stitching for the typography. The natural rhythm of the stitching led the font to naturally slant, giving the logo its final elegant appearance.

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