钟鼓饮时

ART DIRECTOR: Cynde Sun
DESIGNER: Cynde Sun / Peng Chuling
LOGOTYPE DESIGNER: Li Zhiqian (3type)
YEAR: 2023
CLIENT: 北京钟鼓楼

钟鼓饮时是北京钟鼓楼运营的的国风饮品店，位于鼓楼脚下。我们有幸为其设计了LOGO和全套VI系统。LOGO订制字体复刻了钟鼓楼本身的文保碑牌。

Zhong Gu Yin Shi is a beverage shop operated near the Drum and Bell Towers in Beijing. We designed its logo and a complete VI (Visual Identity) system. The custom font for the LOGO replicates the cultural preservation plaques of the Drum and Bell Towers themselves.