许昕体育
XUPERMAN
AD/D: Cynde Sun
ILLUSTRATOR: Xie Peng
PHOTOGRAPHER: Hao Tian
YEAR: 2023
CLIENT: 许昕体育
Xuperman是乒乓球奥运冠军许昕的体育品牌。我们以许昕的标志性动作“背后击球”为原型设计了LOGO，并根据许昕的热门表情包，设计了全套Xuperman IP人物，作为品牌VI的重要组成部分。
Xuperman is the sports brand founded by Olympic table tennis champion Xu Xin. We designed the logo based on Xu Xin's signature move, the 'backhand stroke,' and created a full set of Xuperman IP characters inspired by Xu Xin's popular memes. These characters serve as a vital component of the brand's visual identity (VI).
Home
© All rights Reserved by Shanghai Xiaogong